How Posting Personal Videos Online Can Boost Your Practice

This is an article in it's entirety, that was written and published in the May edition of Massage Magazine. Enjoy! 

With the advancement of technology, adding videos to promote your practice is easier than ever and should be strongly considered. To get started, set up a YouTube account at www.youtube.com. Videos that are uploaded here will serve as a storage bank for your video marketing campaign. Suggestions for video content include but not limited to testimonials, personal introduction, sample techniques, self-help education or a tour of your facility or office. Once videos are stored, they can be embedded or linked in a website, linked from an email or other software or sent directly from your YouTube account.

If you are comfortable with computers, why not take full control of this process and get a video camera and tripod. Camcorders with HD quality are very reasonable; otherwise have someone help you create the files that would best promote you and your practice. Before shooting video, do some research and study, review your manual and consider taking a basic class in using your video equipment. This will help give you an acceptable product for marketing. To prepare your video files for YouTube, use the bundled software that came with your computer or download it for free at their websites; Moviemaker and imovie are normally bundled with PC and Apple platforms respectively.

Now let's get your videos posted to your website. Each YouTube video will have a unique embedded code and URL (website address). The embedded code will place a YouTube player on your webpage and a URL will link viewers directly to your YouTube video.

YouTube video URLs can also be used in emails and many software applications such as word documents and powerpoint presentations. In addition, you can send out notifications right from your YouTube account. Lastly, you can group any number of YouTube videos to form a playlist that can be shared in the same manner discussed above.

Videos are easily placed on websites and sent electronically all over the globe. Get your videos launched today -- Utilizing video online can boost your practice and your career.